Recent studies show that small businesses are in a state of peril. Over half of all company owners polled say they still need help strengthening their social media efforts, and chances are the marketing deficiencies don’t end there. Web development, search engine optimization and email campaigns are all equally as essential as social media in helping a business cultivate its full branding potential online.
Take veterinary practices — highly specialized businesses that often have trouble standing out in such a competitive market. If the services offered are more or less the same across the board, what can vet websites do better than their peers to assemble more dynamic web personas? The answer lies in strong, effecti Continue readingby